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Striking Out Cancer

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Gail_strikethruWhat does it mean to change the way you look?

This is not simply a case of losing weight or adding highlights to your hair. This is putting it out there for all the world to see. This is making a bold statement about who you are, what you stand for and what you plan to do about it.

This is the new logo launched just a week ago by The University of Texas MD Anderson Cancer Center. And, did you see the way I wrote MD Anderson? That's part of the new editorial standards that go along with the new look.

What now appears is a brand that lets everyone know that MD Anderson fully intends to eliminate cancer from our lives. With a bold swash of a red pen, we are striking out cancer. That's what we're all about - mounting the forces of research, treatment, technology and care to just get rid of this disease.

There are some who say that cancer will not ever be eliminated, but will become a condition that one learns to live with - something like what has happened to diabetes, which is still a bad thing to have, still something that can eventually kill you if you don't take care of yourself, but still something you can live with.

In fact, many people are already doing that today with cancer - they live with it. Of course, some people do not survive the scourge, but many others do. They continue with medication, regular checks and treatments, but they are still here. Some choose to improve their diets by eating organic or foods filled with cancer-fighting antioxidants. Some add exercise and movement to their daily routines. Others are convinced that their positive attitudes have much to do with their continued good health. But, at the end of the day, they do still have cancer.

With the red strike-out of the word "Cancer," MD Anderson is saying to all who will listen that making this disease go away is what this institution is all about. With the sweep of a red pen, it is gone, out of our lives forever.

Isn't that an amazing goal? I believe this is an exemplary thing to strive for. And, since I'm a cancer patient myself, I'm glad that MD Anderson has let us all in on the plans for the future.

MD Anderson is Making Cancer History®. I'm delighted to be a part of that effort.

1 Comment

Below are the comments about this page that fans made on Facebook. Thank you all so much for sharing you thoughts.

http://www.facebook.com/MDAnderson

SFrederickson
Wish all the patients could get a free t-shirt with that on it!
May 14 at 4:03pm

KAgosto
Love it!!! I'm cancer free for three years and proud of it.
May 14 at 4:11pm

DCruz
Yea!!!!! Kathleen...me 6 months and going strong...and praying for all!!!!!
May 14 at 4:31pm

BFrankens Sharon
I agree ! My husband is 4 yrs cancer free !
May 14 at 4:40pm

KKobylus
I'm with Sharon -- I want a t-shirt! Especially for my 5-year, cancer-free milestone in a couple of months.
May 14 at 5:00pm

VHagood
I will be glad when my husband can proudly proclaim that he is cancer free.
May 14 at 5:06pm

MVelasco
MD ANDERSON IS AMAZING ALL THE WAY AROUND, THEY HAVE NOTHING TO HIDE. PERIOD.
May 14 at 5:39pm

MScott
I am a 6 month survivor thanks to MD Anderson and their Wonderful staff. I am still telling people about my journey. I thank God every day.
May 14 at 5:43pm

KCrowell
"Making Cancer History"; 19 year survivor, thank you!
May 14 at 8:09pm

APierson
My husband is a survivor too. We LOVE MDA!
May 14 at 8:25pm

MGuevara-Hinojosa
Going on 11 years!!!!
May 14 at 8:31pm

KOyler
I'm a fan of MDA because of their research into the rare syndrome I have. And also because of my cancer risk, I know there are people like at MDA who will be there for me when the time comes!
May 14 at 8:44pm

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